About me
Hi, I’m Sarah!
I’m a user researcher, and I genuinely love what I do!
So much so that most days it hardly feels like “work.” As the saying goes, “Choose a job you love, and you will never have to work a day in your life.” Some credit it to Mark Twain, others to Confucius, but either way, it resonates deeply with me.
My passion lies in understanding people, uncovering their needs, and turning those insights into opportunities for growth, learning, and better experiences.
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1
Expertise
â–ª Interviewing
â–ª Contextual inquiry
â–ª Running workshops
â–ª Heuristic review
â–ª Jobs to be done
â–ª Tree test
â–ª Card sorting
â–ª Survey
â–ª A/B testing
â–ª Product usage analytics
â–ª Moderated Usability testing
â–ª Unmoderated Usability testing
â–ª Concept testing
â–ª Persona
â–ª User journeys
â–ª Wireframing
â–ª Prototyping
2
Experience
â–ª UX Strategy and Planning
â–ª UX Sales pitch
â–ª Promoting the value of UX
â–ª Presenting
â–ª Mentoring
â–ª Public and Private sector
â–ª GDS
â–ª Agile methodology
â–ª B2B and B2C
â–ª Softwares (inc. SaaS products), mobile apps, websites
â–ª Migration project
â–ª Information Architecture projects
â–ª Strategic project
â–ª MVP
â–ª Product enhancement
â–ª Various industries
3
Tools
â–ª ChatGPT
â–ª Copilot
â–ª Miro
â–ª Mural
â–ª Figjam
â–ª Google suite
â–ª Figma
â–ª Sketch
â–ª Axure RP
â–ª Qualtrics
â–ª Userlytics
â–ª Optimal Workshop
â–ª Lookback
â–ª Jira
â–ª Confluence
Ross Miller
Technical Architect
"Sarah is a conscientious, extremely thoughtful and intelligent user experience expert. She has been integral to the success of a multi-million pound platform build.
She was able to participate in highly technical discussions and consistently find a way to put user experience at the heart of our thinking about the platform."
Linton Baddeley
Director
of User Experience
"Sarah did a fantastic job on a UX research project for us at Conversocial. She is smart, efficient, independent and her work is thorough. Her interpersonal skills and contagious passion for UX have been a great asset to the team and for interacting with our clients. As a UX Researcher, Sarah earns my highest recommendation."
Daniela Aramu
Head of User Experience
"I have hired Sarah to help us in the early stages of a rather challenging both in terms of the problem to solve and stakeholders to manage. Sarah was very quick in picking up the project, understand the context, set up direction and deliver a plan. (...) As a manager, I was happy to observe that she is independent and reliable with a great ability to work collaboratively with others. She is very comfortable asking questions, challenging, being challenged and presenting her work, while communicating her enthusiasm and passion for UX."
Some of the key companies I worked for...
